Our favourite moments of 2025
In no particular order, here are some highlights from 2025 that really stuck with us...
As we get stuck into the new year ahead, it feels like the perfect moment to look back at a few of our favourite brand moments. In no particular order, here are some highlights from 2025 that really stuck with us 🕳
1–2. Setting up a custom New Balance x ELSEWHERE coffee station at the finish line of the Big Half Marathon in Greenwich. Nothing beats handing out great coffee to tired (but buzzing) runners: a brilliant way to round off an amazing race day and celebrate our community in SE London.
3–4. A trip to the beautiful Mió farm in Minas Gerais, Brazil - home to the producers we work with on our house coffee, Daydreamer. Spending time on the farm, meeting the team, and seeing everything first-hand made it extra special. Securing our own plot for the year ahead was a real 'pinch us' moment and something we’re hugely excited about.
5–6. Hosting Puma’s Run This City campaign at our roastery, complete with Puma co-branded coffee bags. A great day of coffee and community and a fun chance to bring the energy of the campaign into our HQ!
7–8. Partnering with food writer (and all-round lovely human) Ben Lippett on a bespoke coffee to support his debut recipe book, 'How I Cook'. Ben wanted a coffee that could really do it all, espresso, pour-over and stovetop, while staying smooth, balanced and full of character. We landed on a washed Peruvian coffee from Hortencia Victoria Berrocal and her husband Mauricio OrtÃz, producers of exceptional coffees at their family farm, Puquiopampa. A collaboration we’re very proud of.
9–10. Hosting an all-day summer party curated by the team at SLOP magazine, bringing together some of our absolute South East London favourites. Great food, great people, great music and plenty of coffee too. One of those days that reminded us why we love what we do here at ELSEWHERE.